Overview
WarX, an OCR event that happened on June 27th, 2026, had a registration problem. Most signups came from word of mouth, and they weren't capturing the audience unfamiliar with the brand. We analyzed their positioning, created 60+ Meta ad creatives, tested 10+ landing page variations, optimized their registration flow, and ran extensive user testing. The result: a 4-5X ROAS campaign that drove 5K registrations from cold traffic.
- Strategy
- Design
- Development
- Ad Campaign
- Web Design
- Video
The Challenge
WarX had strong brand recognition within their community, but most registrations came from word of mouth. They weren't reaching people outside their existing network. The gap between ad traffic and actual registrations meant something in the funnel wasn't working. They needed a campaign that could introduce WarX to a completely new audience and convince them to register.
The Solution
We analyzed the WarX brand to understand their true positioning, then ran user tests to validate what messaging resonated with people unfamiliar with OCR events. We designed 60+ Meta ad creatives across video and static formats, testing variations to find what worked. We built 10+ landing page iterations to eliminate friction in the registration flow, identified the registration page as a major bottleneck and redesigned it for conversion, and set up comprehensive tracking to measure every step. The combination of tested messaging, optimized landing pages, and a streamlined registration process turned cold traffic into committed athletes.
The Hot Dish
ROAS
Ad Creatives Tested
Landing Page Iterations
60+ Meta ad creatives (video and static) driving cold traffic conversions
Registration page optimization eliminating funnel bottlenecks
10+ landing page iterations for conversion optimization
Decision Made.
